The wooden floors company Maison De Parquet has requested the development of a new brand identity to introduce a new product in their line: parquet which comes from old wooden beams.

We found out that the company needed an iconic element, so we decided to adopt an unusual and risky choice: we chose to use purple for the luxury line and a greyscale for the standard line. The iconic graphic elements were the cube and the square which are recalled on the stand: some wooden cubes were present on this physical medium to introduce a new point of view and a new interaction, different from the usual stand system, which consists of wooden plates to put on the floor.

The final outputs were the naming and logotype, posters and modular stands to use in exhibition spaces, trifold brochure, website, instagram page and modular packaging.

Group project with: Pietro Andreetta, Nicolò Baldi, Alberto Bonazzi, Claudio De Simone, Giacomo Ghelfi.